Johanna Mäkelä
Head of Research, Adjunct Professor, Dr.
Tel. +358 10 605 9018, mobile +358 400 871 614
Fax +358 9 876 4374
e-mail: firstname.lastname@ncrc.fi
Expertise
Consumption sociology, food sociology, practices and changes of eating, corporate responsibility, sustainability, participatory methods
Research programme
Techniques and cultures of well-being
Current projects
- Development of food chain CR into new business opportunities
- Consumers on the weight management market
- Future of meat consumption
- Interactive and responsible food chain
- Food in Nordic everyday life
Previous projects
- Nordic Young Health: Possibilities and Barriers for new, healthy concepts in the fast food sector (2009–2010)
- Environmental impacts of the consumers choice of foodstuffs and communicating them to consumers (2006–2010)
- Enhancing corporate social responsibility in the Finnish food chain with a stakeholder dialogue
- Consumption of poultry (2007–2008)
- What’s for dinner tomorrow? The future of the Finnish food consumption structure and the change agents guiding it (2006–2008)
- Eating out: Habits, determinants, and recommendations for consumers and the European catering sector (2006– 2009)
- Bridging the value-action gap. Combining producers, consumers and expert perspectives for sustainable food consumption (2006–2009)
- Food and information on the web (2005–2007)
- Consumers’ food choices and practices of everyday life (2004–2005
- Life regulation practices and the nature-culture problem (2004–2006)
- Consumers, decision makers and local or organic food. Possibilities for SMEs (2003–2005)
- Consumer trust in food (2003–2004)
- Quality and responsibility in the food chain (2004–2005)
- Organic marketing initiatives and rural development (2002–2003)
- Acceptability of functional foods in Finland (2001–2003)
