Energy efficiency and demand response involve major business opportunities, enabled by the development and introduction of smart technology. New study by the research project “Energy efficiency services in Finland” by the National Consumer Research Centre, assessed the business potential of energy efficiency services through a consumer survey. The survey, which was directed at Finnish consumers mapped out insights on energy providers' experiences in this area, which were earlier mapped out through a pilot study conducted during a workshop. The pilot study identified the types of chargeable services which might attract private households. According to the new survey results, energy-saving devices and real-time consumption monitoring devices raised the most interest among the Finnish households. It should be noted, however, that consideration of services does not always translate into purchases, says senior researcher Kaisa Matschoss.
There is a great theoretical potential to save resources by managing our demand for energy. People may respond to intensive incentives and encouragement in the short term, but if their social and physical context does not change, they will easily revert to their old behaviors once the interventions end. Dr. Sylvia Breukers, Dr. Ruth Mouri and Professor Eva Heiskanen introduce a socio-technical approach to energy demand-side management in their new article in Handbook of Sustainable Engineering.
Evidence from behavioural and social science is not routinely incorporated into policy design. Consequently, some persistent misconceptions myths about consumer behaviour have perpetuated in the mainstream discourse. It is unrealistic to expect a sustainable society to materialise from current political strategies. The changes needed are significant. Professor Oksana Mont from Lund University, Research Professor Eva Heiskanen from National Consumer Research Centre, Researcher Kate Power from Copenhagen Resource Institute and Researcher Helka Kuusi from National Consumer Research Centre write in their new report "Improving Nordic policymaking by dispelling myths on sustainable consumption", how to dispel myths that thwart sustainability and thereby provide Nordic policy-makers with accessible knowledge on consumption and consumer behaviour.
The 2008 financial crises have produced some of the most significant economic shocks for the global economy. The crises have underscored the growing interdependence between financial markets and the U.S. and European economies. This study conducts micro level analysis of Finnish and American households which is an important but overlooked area of financial crises research.
03.07.2013 Nordic Conference on Consumer Research 2014
The 3rd Nordic Conference on Consumer Research will be held on 21st-22nd May 2014 in Vaasa, Finland by the University of Vaasa. For further information on the conference, follow (NCCR2014) on Facebook. You will be able to find more information also on the conference website launched in the near future.