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Technologies and cultures of well-being

The studies on technologies and cultures of well-being examine views, experiences, actions and expectations related to consumer well-being. We understand technologies of well-being as tools and methods through which people themselves can enhance personal well-being, or which enable such enhancement. Cultures of well-being, for their part, represent the various ways in which people make sense of factors influencing personal well-being, of which prominent examples are diet and exercise. Our studies are inspired by consumer orientation and understanding the everyday activities of people from the viewpoint of theory of practices developed in sociology.

Our research projects focus on a variety of aspects of well-being and apply both qualitative and quantitative methods. Our current studies aim at analysing and supporting consumer well-being, as well as participating in the development of foods and meals promoting the well-being of elderly people. Furthermore, the consumer impacts and connections of food policy, such as dietary fat and obesity in the everyday lives of Finnish people, Nordic eating habits, and the interaction between consumers and producers in the food chain, are examined. The related research results can be used in decision-making in society regarding consumption and sustainable development and promotion of well-being, and in the product and service development of enterprises.

In 2012, the research group will carry out the following projects:
  • Fatty foods and fat bodies: Diversification of ideals and practices in healthy eating (2011–2015)
    Mikko Jauho, Mari Niva, Piia Jallinoja, Johanna Mäkelä
  • Strategic Center of Health and Well-being: Mind and Body (2010-2013)
    Mika Pantzar, Minna Ruckenstein, Veera Mustonen
  • Virtual coach – Supporting the well-being process in social media and coaching (2011–2012)
    Mika Pantzar, Petteri Repo, Kaarina Hyvönen
  • An interactive and responsible food product chain (2011–2014)
    Katja Järvelä, Ari Peltoniemi, Anu Raijas
  • Food in Nordic everyday life (2011–2014)
    Mari Niva, Johanna Mäkelä
  • Development of food products, meals and packages tailored for senior consumers (2011–2014)
    Helena Tuorila, Katja Järvelä
  • Meat consumption now and in the future (2009–2012)
    Mari Niva, Johanna Mäkelä
  • Beans – a study of use of and attitudes towards pulses among Finns (2012-2014)
    Piia Jallinoja, Mari Niva, Katja Järvelä
  • Grandma’s Design (2012-2013)
    Piia Jallinoja, Katja Järvelä

Head of research

Piia Jallinoja, Head of Research, tel. +358 29 505 9004, +358 50 360 3166


Mika Pantzar, Research Professor, tel. +358 400 490 791, +358 29 505 9017, +358 50 574 4178
Mikko Jauho, Senior Researcher, tel. +358 29 505 9006, +358 50 574 4869

Katja Järvelä, Researcher, tel. +358 29 505 9007, +358 50 574 4964

Nina Kahma, Senior Researcher, tel. +358 29 505 9040, +358 50 574 4879

Veera Mustonen, Senior Researcher, tel. +358 29 505 9038, +358 50 303 1955

Mari Niva, Senior Researcher, tel. +358 29 505 9016, +358 50 574 4967

Minna Ruckenstein, specialforskare, tfn. +358 29 505 9026, +358 400 871 598

Helena Tuorila, Senior Researcher, tel. +358 29 505 9033, +358 50 574 6249

Tulosta sivu

Living food diet and veganism : individual vs collective boundaries of the forbidden Tiina Arppe, Johanna Mäkelä, Virpi Väänänen
Anthropology of food/Anthropologie de l’alimentation 2011; 50 (2): 275-297

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